Matías Ravié

Matías Ravié

Product Designer

[email protected] · linkedin.com/in/matiasravie · matiasravie.com.ar

Product designer with 10+ years of experience across B2B platforms, SaaS, and consumer-facing digital products. I've led end-to-end design — research, design systems, and delivery — working closely with product, engineering, and business teams, building design systems from the ground up, aligning distributed teams, and integrating AI into both product and my own design process.

Experience

Where I've worked.

Jan 2023 – Present

Howdy.com [Buenos Aires, Argentina · Remote] · Senior Product Designer

Lead designer across two interconnected B2B SaaS platforms, with full ownership over research, design systems, and delivery. Built a fully tokenized, multi-platform design system and redesigned internal and partner-facing flows — AI-assisted candidate profiles, AI Matching, Opportunity Workspace, and In-App Hiring — while integrating AI into my own design process.

Jun 2022 – Jan 2024

DIRECTV Latin America [Buenos Aires, Argentina · Hybrid] · UX/UI Lead — DTH (Direct-To-Home)

Led a team of 6 UX/UI designers across two product verticals that had been operating independently. Drove adoption of an existing design system, redesigned the Buyflow and Registration/Login experience, and established recurring cross-team ceremonies to keep decisions aligned.

Jun 2020 – Jun 2022

DIRECTV Latin America [Buenos Aires, Argentina · Remote] · Product Design Lead — DIRECTV GO

Led design across the streaming platform (web, mobile, Smart TV), unifying three independently-built UIs under one design system and defining a new visual identity. Redesigned the live TV experience around an in-player programming grid, Reverse EPG, and forward scheduling.

Apr 2019 – May 2020

Walt Disney Direct-to-Consumer & International [Buenos Aires, Argentina · Onsite] · Senior UX/UI Designer

Designed the migration of FOX Play users to Star+ across web, mobile, OTT, Smart TV, Apple TV, and connected devices. Defined the UX strategy and coordinated an external team under Disney's quality standards.

Jan 2016 – Apr 2019

Fox Networks Group – Latin America [Buenos Aires, Argentina · On-site] · Product Designer

End-to-end design of FOX Play (streaming) on mobile, OTT, Smart TV, and web across all of Latin America. Led the full research process and built the company's first UI kit, then redesigned onboarding, login, and subscription into a new DTC flow.

2007 – 2015

Freelance · PISOL · Wiper Agency · UO Solutions · UVCMS eLearning [Argentina] · Senior Web Designer

Web design and digital campaigns for brands including ICBC, Ford, and Grupo Bimbo — first exposure to mobile app design and UX thinking.

Qualifications

Education.

2003 – 2011

Graphic Design · Universidad de Buenos Aires

2019

UX Team & Project Management · Universidad de Palermo

2019

UX & IxD Expert · UTN Buenos Aires

Skills

Product Design User Experience (UX) Design Systems Product Strategy User Research Interaction Design Information Architecture Prototyping Usability Testing Accessibility Mobile Design Generative AI Tools Stakeholder Management Roadmap Definition Cross-functional Collaboration Agile Methodologies B2B SaaS Internal Tools

Tools

Figma Sketch FigJam Photoshop Illustrator Jira / Confluence Notion Storybook Miro Claude

Contact

Have something in mind? Let's talk.

I'm available for product design roles, freelance projects, and good conversations about design.

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